One of the aspects of our tropical resort village that makes it different than most any vacation destination on the planet is the "walkable" nature of Negril! You can venture out of your resort and head in virtually any direction and find numerous places to stop and make new friends. Be it the wild West End with its cozy cliffside bars to the beachfront bars along our world famous Seven Mile Beach. Today we are featuring the newly remodeled Firefly Bar centrally located on the Negril beach. Rain or shine, you can stop in for the cold beverage of your choice at fair prices for any budget. To find out more about many of the great hang outs to stop and have a cold one, please be sure to check out our Bars/Entertain section!