Is Negril tourism booming or is there a reason I can't find any hotel.

Due to the upcoming concerts for Bob's Birthday, many things are booked.

I'm not sure if anybody has posted this or not.....don't assume that the hotel is sold out b/c the 3rd party booking sites say so. Often times the hotels only release a certain number of rooms to those sites so those particular rooms are sold out BUT the hotel probably still have rooms avaialable. Check directly with the hotel about availability.