It says right in the advert...
:Season Bands:
$7000.00 Gen Entry | $10000.00 Drink Inclusive | $14000.00 VIP
It means you get a wrist band that lets you in to all events during the Great Escape Weekend.
Different wrist bands are provided depending on whether you want general entry, entry with drinks provided or VIP entry which provides drinks, hors d'ouvers and probably a VIP sitting/standing area.