Last year thunder was charging 20 bucks a pound which is almost a third less than the commercial factory stuff....I am not sure what he must pay for 200 lbs of fresh beans at the farm but if you watch that video it willgive you an idea of the labor that goes into the coffee...We watched him last year and he can only do about two pounds in each batch...It takes him about 15 minutes roasting on each batch...When you factor in his trip to the east side of the island and all the work to get it roasted and bagged it is a bargin....It is also weighed in front of you so you don't get home with 12 onces in a one pound bag...I have read on this board of a couple of coffee walkers on the beach shorting people...