ATI Dream Weekend is Back

June 19th - 23th, 2015

After a five-year absence, Appleton Special Rum is replacing Smirnoff as title sponsor of the 2015 annual getaway Dream Weekend, scheduled for Negril on August 5 to 9. The announcement of the two-year deal was made public at a media launch held at J Wray and Nephew’s head office. “This is an important partnership. Dream Appleton Special is an iconic Jamaican brand. What we see here is a marriage made in heaven,” said Scott Dunn, managing director of Dream Weekend. Dunn said that for ‘Dream’s’ sixth staging, there’ll be 10 events over five days which will include a live concert, a soca party, ’90s jam and a hardcore sound clash. “We expect more than 20,000 patrons from all around the world… New York, Toronto, London, South Florida,” he said. Gary Dixon, marketing director at J Wray & Nephew, was estactic about the new partnership. “We’ve always been in Negril and we’ve always supported entertainment. Entertainment is a growing industry and is one of the things that is pulling tourists to Jamaica and continues to put us as a people on the map. “Negril has always been our playground. Our consumers have been asking us and we’ve answered the call. Dream Weekend is a powerful brand, so now we have the biggest party, and the best rum,” Dixon added. Get ready for a great party from August 5th to the 9th! For more things to do in Negril, be sure to check out our Things To Do section!

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