We will be down in February. Did the beach thing last time, but staying up on the cliff this time farther in country. Have read a lot of good stuff about firefly and it sound like a place we would be looking at for our next trip. While down this Feb, we would love it if we can have a look around your resort and try out the bar for a few. Always looking for another great place to stay in Negril that is not an All inc. Much respect!