We paid $80 for an hour. I asked three different vendors prices ranged from $100, $90 and $80. The first guy who said $100 was mad that I didn't go back to him and tell him the other guy offered us $80 so he could offer the same. He was really ticked of at me and pulled my husband aside and said that isn't the way you do things and that he was in trouble with his boss. Well, then you should have offered me the $80 in the first place and not try and rip me off, for that reason alone I wouldn't use him. I wasn't in the mood to get into a haggling situation while on vacation. When we pointed to the $80 guy to bring the jet ski in for us (there were 4 of us and we rented two skis) you should have seen them all flying in on their jet skis and throwing life jackets on all of us. It was like an attack! But we knew which 2 skis we wanted and chose those. I realize these people try and get the most $$ they can from you, but I don't appreciate being treated like a moron either, I mean really when there are 10 different people trying to rent you a jet ski, of course you're going to go with the better price/jet ski. Don't be mad at me after the fact when I chose the best bang for the buck!