The article didn't say if a tourist was driving or the guy trying to rent it. Damn shame.
I had the first Hobie Cat rental on Negril Beach in the 70's and one of my captains hit a tourist while flying a hull too close to shore. Just a bruise but a portent of things to come.
Most places that rent skis here in Florida have a specified riding area and fixed places to rent the ski.
Sooner or later it's got to happen in Negril