My usual time is summer when I can stay for several weeks (4-8). That worked best when I was teaching. It's still my favorite time now that I'm retired. Just got back from my 2nd late Jan - early Feb trip. Too busy & crowded for my liking. I like relaxing. Over the 28 years I've been going to Negril I've gone over spring break 2X, Thanksgiving 1X, several New Year's trips but not for some time. Early on I'd go in May but the teaching position switched me to summers.... early/mid June to mid July. Only 1X in August... my 2nd trip that summer.