Kingsley James has been our choice for the past few years - he doesn't charge for the loan of a phone and has a nice cold beverage waiting for us I do know that we looked at the "official" list of airport cabs that is just outside the departure and they had a price of 100 dollars listed for transport to Negril. We pay $60 for Kingsley who is dependable and with whom we feel very safe. I know that there are others mentioned here who are of the same caliber. I wouldn't risk not have a reputable transport waiting as I would be SERIOUSLY bummed out to have our trip start with any kind of problem.