The Caves and other ultra-Expensive properties in Jamaica are all about the hype. After all, would you expect a rock star or a wall street tycoon to stay in a $100 a night place? To rich people, the rooms at the Caves are pocket change and the fact that they have some type of exclusivity via locked gates etc. is part of that allure.
This is a Chris Blackwell (producer of artists like Bob Marley etc.) and owner or controller of many properties in Jamaica who came up with this concept he dubs http://www.islandoutpost.com/ .
I used to live in Treasure Beach and I am quite familiar with how the Henzells (Perry of "Harder they Come" fame, Sally (wife of Perry) and self-described "Tycoon" Jason (of Jake's) http://jamaica-gleaner.com/pages/50u...p#.Uxh_Ds62x9U became (with Chris Blackwell's help) such a powerful force in the area.
They took a property at Frenchmans that was going to be demolished, painted it up funky and called it "Jakes" and then convinced people through slick advertising that staying there http://www.jakeshotel.com/stay/rates.html for hundreds of dollars a night was somehow "sexy" and the in place to stay when all around the property, rooms were and still are going for $50 a night.
It's all about perception and status. No one wants to think that they overpaid for something so they suck it up and put a smile on their face when they tell their friends. If you have money to blow then by all means do just that. I am not against people having what they want. But to think that The Caves is something you can't get elsewhere for less money is an illusion.
Just my opinion.
Peace and Guidance
Originally Posted by Accompong
