One of many pluses regarding the West End. I do however love me some beach time, in measured doses.
My concern is purely the $hit. I hope a solution comes soon. Regarding kids, the horses were there first, so with that said, how about you just simply watch your kids, or better yet leave them at home. I can see where Oceanbeachsky is coming from, no need to nanny up Negril. I see *****ing about jetskis, *****ing about horses, blah blah blah blah blah blah. Interesting how some are selective about their vices and pass judgement on others about theirs.
Understand where you are going and adjust to another locale if Negril is not your thing. Treasure Beach is a great spot with no horses, jet skis, higglers, or whatever BUGS you about Negril.
Now the theifs are another story.