I stayed at RIU Club.
The Room was probably 3 Star by US Hotel standards. King Sized Bed AC, Clean. Small fridge with a few beers sodas and waters. A little alcohol dispenser. No real complaints.
The beach in front of Riu Club is not as nice as the beach in front of Grand Pineapple. Lots of sea grass and muck in the water, not really a sandy ocean floor. No really Higglers though.
For me personally, unless I got a deal that knocks my socks off, I would prefer to stay elsewhere. Particularly on the main beach. Though there are some wonderful properties on Bloody Bay.