I'm the one that doesn't want to go to Jamaica for every trip and would rather head to new places. Jamaica, and Negril in particular, is just an easy vacation that takes very little planning or thouhgt. I prefer more adventure than what I get at the some place every year.
And Big Shiny n Mango, I'm an old timer that has found other places I like just as well as Negril, such as Sacred Valley, Peru, Galapagos, Costa Rica and parts of Mexico. Some are too expensive to go on a regular schedule and others just as afordable as Jamaica. We have been to the Yucatan at least a half dozen times and continully visit new towns, ruins, cenotes caves and beaches. When I run out of places to see in the Yucatan I'll head somewhere else with rich history.
Many people let sand gravity take over in Negril, I can do that at the Jersey shore.
Regards,
Bob