Point out how much you love Jamaica. List what you love about it. The natural beauty, the weather, the foliage, the sand, the water, the sunsets, the food, the clean fresh drinking water, the people, the friendships, the music, the vibes, the experience of arriving stressed out and eventually letting go of northern angsts, wearing scant clothing and shoes, the fruit drinks, the magic of the cliffs, etc. If your guy prefers to skip Jamaica and explore other geographic regions, go with him on these new adventures--tell him you love him and would prefer going to Jamaica with him, but it this is a place that is important to you. Then, schedule your own annual trip to Jamaica, perhaps go with a friend.