I love Ochi...I also love Negril...they are different and it depends on what you are looking for in a vacation. Ochi's beach is not comparable to 7 mile but as stated before...certainly was not any hustling there. I enjoy the clubs in Ochi and the Margaritaville there is MUCH better than Negrils. I also like to walk around and people watch and just sit and chill. there are not the same kinds of food vendorss or restaurants in Ochi however so keep that in mind. Also Negril doesn't have the little bars all up and down like Negril does. I still love it there.