Our first time was at Xmas 3 Y&R ago. The beach had lots going on, there was a "buzz" full of people... Then we went back the year after (2 yrs ago) and the beach seemed quitter somehow? I'm not sure if it was in fact less busy or if it was the fact that on our first visit it seemed more vibrant because it was our fist time? Going back this year, we'll see how it compares.