My vote for Kingsley James is because of my experience with him. Always reliable and very likeable. Reasonable pricing includes a complimentary cell phone. The only reason I don't endorse others is because I have never used their services. There is no shortage of awesome transport people. Pricing is competetive so that leaves choosing the one that think will be good to spend time with. For me the transport experience to Negril is always a highlight of the trip.