Negril is at least two hours from Falmouth-that's 4 hours in one day. The trip can be fun and can be broken up with stops along the way. Shop for rates on transportation and activities. You could go on a snorkeling trip in Montego Bay with a stop at the Yacht Club for lunch or a drink or a stop at Margaritaville. Visit the Bob Marley Museum at 9 mile or just tour Falmouth to look at the old buildings. Your driver or guide should point out the filming location for the movie "Papillon" starring Steve McQueen back in the 70's. A good old movie to watch sometime that is based on a true story. Go to Scotchies for their famous jerk. Take a look at the business area of Montego Bay. many things to do.If you do go to Negril, travel the coastal route one way and the route through the hills the other way. You can negotiate with drivers to take you wherever you go. Ask the bellmen at the hotel for recommendations but resist using the hotel tour desk. If the taxi has red tags they are usually reliable. One could pay $100-$150 and have the services of a driver for the day for a car full of people. Don't pay much more than that. Getting stuck with a bus load of people may not always be enjoyable. Jamaicans haggle for just about everything. Don't be shy.