I always make my way to the west end at least once every stay. Take a cab up to Eddies De Bar for chicken or 3-dives for dinner. I recommend the curry goat. From there walk next door to Xtabi for drinks and conversation. Make sure to check out the caves while you are there. From there make your way back north. Stop at the german bar at Mary's Bay if you're hungry for pizza, it's the best I've had in Negril. Then walk down to Canoe, always seems to be lively there in the early evening. By then the live music will be cranking up on the beach. Talk to Tony or Paul bartending at White Sands, they know where all the entertainment is playing.