I read the Gleaner article yesterday (had a super unproductive "I don't wanna work today" type day) and I was pretty bummed to read that the tourist board is considering allowing taller buildings. I think they should keep the maximum height less than the tallest nearby (define as they wish) palm tree. For me, that "undeveloped" feel has been one of the biggest draws of Negril. When I look at pictures of Ocho Rios, Montego Bay, Falmouth etc., they're very unappealing to me.We have been going to Treasure Beach for the last half of my last couple trips (going again next month), and I've been thinking of spending more time there than Negril in the future. Obviously it's a personal preference, but I would have zero interest in visiting a built up Negril (already getting there, but tall hotels would be a deal breaker for us). Just my .02

It would also be a shame to allow building closer to the water, at least on the beach side of town.