We love Negril as it is.We have been to Punta Cana and Cancun and all over the southern Caribbean to various islands with high rises. The low rise buildings and "town"feeling rather then city and craziness is what appeals to us.By the time they get too crazy with all the high rises etc..in Negril we probably would not be traveling but our son and his wife who went on vacations with us,have already fallen in love with Negril because of the village type life and we hate to see him give up on this place that he so loved after just one trip.Lets not try to walk before we crawl and remember how many people come to Negril and not stay in Montego Bay because they like the family type atmosphere and they get to meet locals and become one with in Negril!