I believe Negril does not need any more hotel rooms, especially third and fourth floors at mega resorts. Definitely no more building on the beach! I would like to see more focus on eco-tourism and sustainable development that will not destroy the already fragile eco-systems. For me, if the sea becomes too polluted even the fanciest hotel amenities won't make up for that. I believe that Negril does not have adequate sewage treatment systems in place now, let alone when adding more rooms. I come to Jamaica for the Music, Food and Culture and have absolutely zero interest in huge resorts that imitate Cancun or Disney World.