Lee and Butch also play buy the rules, the ones they helped put together. They are the leaders that Jamaica and Negril need to step up and flex some muscle. Lee's dad was the original visionary for Jamaican tourism and Butch is well Butch, a Jamaican Icon. There is room for all Jamaican investors and those willing to invest in Negril, but investments must be long term, not the Gordon Gekko kind