I love Negril and I plan to keep going there as long as it is beautiful. I fear my visiting years are numbered, however, when things get built up like how the RIU resorts raped Bloody Bay. I fear to see same thing happening to 7-mile beach like when I look at sprawling sterile places like "Couples Swept Away", "Beaches", "Sandals", and all those other ugly AI's. I will have to reluctantly look for somewhere else if that happens.