I was told that lenbert collects a fee from each bar he stops at. I don't know if that is a flat fee or calculated some other way (e.g. per drink). Either way there is overhead associated with the Crawl stopping there. That should still not be a reason to markup drinks. They should think of it as what they call a loss leader in the industry. That is you sell something at a loss or little to no profit and hope to make up the loss on the back-end with higher volume sales at normal markup. This is the whole idea around Happy Hours. Now if bars already have a happy hour special which is a loss leader and then are losing on added overhead because of the crawl, I can see where that could make it difficult to recoup the losses because the pub crawlers aren't going to stick around after happy hour and have full price drinks.Originally Posted by BIG SHINY n Rootsy
