There are a lot of good, honest, safe and efficient drivers who charge a fair price to and from the airport (witness the responses from some of the boardies who use and recommend them). I notice that many of these operators (although they pay to advertise here) don't shove their way in to the line shouting, "Me! Me!" like they are apt to do when you exit the airport.
We all have our favorites and most of us think the price we pay is a "fair price" or we wouldn't use them.
Times are rough in Jamaica and their is a lot of competition for your tourist dollar. I just hope all the rest of the drivers who advertise here don't start to elbow and shove their way into these question threads like a life insurance salesman at a retirement home.
Just my opinion.