I was introduced to Negril & the West End by the folks I went there with in 1988..fell in love with it all immediately....with the exception of some 4 or 5 years of going to other places I came back & to Negril/West End again...you either get it..or you don't....Since I rent a motorcycle for my 6 week stay I make it to the beach everyday..but always look forward to returning home to the West End for the vibe & another beautiful sunset from my seaside 2nd floor lanai perch....can't wait for late Jan. 2016 for my next stay!!