Being from Colorado, people finally believe me when I say I don't go to Jamaica for the ganja. We like Hawaii, Costa Rica and Florida too, but I haven't found any place that is like staying on the cliffs. The great food, safe water and reggae seals the deal. The adult-only beach AIs like Swept Away and Couples Negril with the 7 mile beach cast of characters flowing through are also a real draw. We went somewhere very different (Nepal) this year. It was much more of an adventure and the first year since 2005 we didn't go to Negril at least 1x. Already booked Negril again for 2016.