The real Blue Mountain Coffee as many of you know has a really great and unique flavor. BM is grown at between 3,000 and 5,000 feet above sea level. High Mountain is grown at less than 3,000. The growing conditions such as soil and climate are considerable different between the two and hence quality and flavor. many vendors will claim their coffee is BM when in fact it isn't. In the USA coffee called 100% BM Mavis Bank can cost upwards of $50USD per pound. Is it really what they say it is??? Who knows. Only sure way is to visit the Blue Mountains in JA and visit a coffee plantation in Mavis Bank and vicinity and buy your coffee there. Many small growers (roadside vendors) over there will bargain with you on price usually unroasted beans. The bottom line is that JA coffee comes in many forms, regardless of it's name if you like the taste that is all that matters. Finding fresh authentic 100% Blue Mountain Coffee in Negril probably is a challenge and an expensive one at that.
