We were in Negril for our first trip to Jamaica last month. There were a ton of highlights during our week in Negril, but off the top of my head, let's see... things I'm glad we did and things I'd definitely do again in a heartbeat if given the chance (and I think we will have that chance come October, when we're headed back for our 2nd trip- we love it that much!) Find a place to hear some live reggae music. We lucked out and had dinner at 3 Dives one night when a band was playing, went to AhhBee's one night to hear their live reggae band, plus special appearance by some African Drummers and a blues singer from Chicago. Another night we went to Canoe for dinner and listened to a really great mento band- The Overtakers. Visit some of the little bars along the cliffs- one with a most amazing view is Sir D's. Try the patties at Out of Town Pastry, far end of the cliffs. Check out the caves at Xtabi- pretty cool! Looking for a delicious dinner with an amazing view? Ivan's at Catcha Falling Star, on the cliffs- just before Rick's Cafe. Walk the length of 7 mile beach- or most of it, anyway... checking out all the bars, vendors, etc... If you happen to get up to Montego Bay area, the Croydon Plantation tour is worth the trip for the view alone... gives you a completely different view of Jamaica in the hills.