A few years ago I was discussing taking my kids on a spring break A/I and didn't want to break the bank. My kids were pre-teen at the time so no partying or anything. I mentioned that I usually go to JA but was open to whatever good deal we could find as we were booking late. The TA went to to explain that JA was relatively cheap during SB because no one got behind the big junkets and trips that they do in Mexico, Punta, etc. I asked why kinda assuming the answer and she said JA was just viewed as to dangerous and too spread out for drunken kids.

She went on to tell me that the buzz in the travel agency was that even those the SB'ers are college kids parents are likely paying the bills. The parents were typically not on board with JA because of the drug and violence reputation and it had fallen out of favor. She said places in Cancun and Punta were more enclosed and resorts were all tied in with each other so kids could move around while in relative safety compared to just hitting the town on their own.

I am not saying any of this is true or untrue, but the SB thing has clearly dropped off the map. We had one or two small groups at our hotel in MB and I talked to them and they just said it was the cheapest option they found so they gave it a try.