Can't go wrong with Charela Inn. Right in the middle of the Beach. Seems like the boardies are split between Beachers and Cliffers. I like to visit the Cliffs for dinner/bars/music, but it's too quiet for me....and the road can be freakin' scary. Somehow, they need to widen the Cliff road or build in a detour. I'd rather chill on the beach - walking, swimming, chatting up the locals and the familiar faces, and people watching. New sidewalk along the Beach Road is a great new addition to the Negril walk-about.