If you haven't yet read Clarity andd Markus's trips reports from earlier this year, click on the link below. They started their stay at Grand Pineapple (a Sandals all inclusive) and then moved further up the beach to CocaLaPalm for the latter part of their trip - great reports with lots pictures. These are both excellent locations.

http://negril.com/forum/entry.php?6-...vel-Blog-Day-1

If you want something a little more secluded and private, the cliffs/West End might be the ticket. As other boardies have posted if you give us more info we can better advise you (ie all inclusive or not; price range you are looking for; month of travel; and any required ammenities at hotel such as AC, pool, etc).