It's been awhile, but my recollection of Negril in the 1980's is that finding really cold beer was something of a challenge. I remember a wild concert on the beach. The beer was served up from a barrel of ice and water and generally not particularly cold. We drank too many until the sun was starting to brighten the eastern sky. My friend and I went for one more round and asked the guy selling for two really cold ones. "No problem, mon!" He dug into the barrel right up to his shoulder and fished around for awhile until he finally brought up two Stripes. We laughed our arses off as soon as we took a swig of the sorta cool beer.