The vibe is very chill, old Negril form the early 80's kind of chill. No bling needed, no hassle or hustle. We were so thrilled to have finally spent a week last year and are back this year. Lots of rooms have a.c although ours had a fan and that was enough. We stayed at Katamah and our friends stayed at the treasure beach hotel. Beach is quiet, never went snorkelling but lots of fishermen would be happy to take you out I am sure. Excellent food and way cheaper than negril.