Tourists in Jamaica who choose to use the route taxies do so because they are reasonably priced. Why would I pay a private cab US $20 for a trip from the Negril beach to the cliffs when a route taxi only costs about US $2? JUTA and the other tour companies may be designed with tourists in mind but they're also designed to make money off tourists. It's been said on this board that the average Jamaican salary is about US $60 per week, so why does a one way, 75 minute trip from the airport to Negril cost the average weekly wage or more?