The JTB already does help support and sponsor concerts and other events. Reggae Sumfest, The Jazz and Blues Fest, the MX3 Bob Marley Bash, the Rastafari Rootz Fest Ganja Cup, Dream Weekend and even the Reggae Marathon are all sponsored by the JTB. There are major events all over the island that bring thousands of visitors to the island sponsored by the JTB. So I think they already have that covered.
To start a "regular" concert series anywhere would have both supporters and detractors, as does the tiered entry cost scheme (local vs tourist).
If the JTB would start a regular weekly show in Negril, how would the residents of MoBay, Ochi, Falmouth, Port Antonio, Treasure Beach, etc feel about the JTB funds being used to only promote Negril? There is not enough money to fund regular concert series all over the island, which is why the JTB does their best to support major events island wide to help distribute the wealth evenly.
There has been numerous discussions here on the pros and cons of a tiered entry cost scheme. When events have a tiered entry fee, many visitors express their feelings that they are getting "ripped off". Some go as far as to get their Jamaican friends to purchase the tickets in advance at the local rate. It had got to the point that the bouncers asked to see Jamaican IDs and refused entry if you had the wrong ticket. There have been many complaints from the visitors like this practice is something unusual although Las Vegas residents get special rates at the local Vegas hotels and Orlando attractions as a whole offer special packages to Florida residents only. I personally like the tiered idea as well, but in practice it doesnt work too well here.
The above kind of reminds me of the recent "route taxi" thread...
