Yup. The ridiculous fares for PHL to MBJ have caused us to plan our winter vacation elsewhere. Last winter, American Airlines had some competition from Frontier, who had great fares. This year, Frontier cancelled the PHL-MBJ route, to my disappointment. With a monopoly on direct flights, AA can charge whatever they want. We're hoping to return to Negril during the slow season when the lower hotel rates will offset the high airfare.
I wish Southwest would step-up and offer direct flights from Philly to MBJ. I know they have direct flights from BWI, but the 2 hour drive is not worth the savings to me as we live only 20 minutes from Philly airport.