jamerican, the post is over on (page name removed due to past libel issues with Jamaican businesses and that page) facebook. It is told by the actually folks this happened to. It was 12:30 in the afternoon, and they were walking on the narrow strip of beach , past Cosmos.
As they report, 4 tall men, with hoodies and sunglasses came out from the brush area, one with a knife demanded their money. The people, who are regular visitors to Negril, gave them approx. 80.00. and they fled, thankfully they were not hurt. I have always been leary of walking in that area.