My wife and i have been seeing the same things out of Baltimore, we have flown SW/AirTran every year for the last 5 years, the price for 2 RT 3 years ago over NYE was 840ish USD, this year that price has increased to 1470. We decided to book a package Flight and Hotel through Cheap tickets, we ended up getting flight and hotel for a little more than the flight only through SW.
It kinda scared us to use the an online site out of Spain, thus far im not hacked........