Johng,
The original road to Negril, referred to as the "old road" was constructed in '59 - '60. Before that, the only way to Negril was by boat or the ferry. Even that boy with the "Eat at Joe's" painted on his face would be in his mid to late 70's by now.
And as I stated previously, the big build at Rick's happened in the mid 2000's after Ivan, Rita and Wilma mashed the place. The page links I posted from '96 shows Rick's as still being small with visitors actually sitting on the cliff face watching our famous sunsets!
