I still consider this as a 100% service experience. Regardless of the number of people I appreciate the personal touch of the rep escort and I always love the help with my transfer and the lounge. People on my plan laughed as they breezed through the maze toward the immigration agents, and I said good for you! But for me, I really appreciate the person helping me. I'm not helpless, but I'm on vacation. In fact, I could easily navigate the airport after trip #2, but last trip when my transfer was a cluster-bomb, I appreciated the lounge while I waited.