I was wandering a few of the beach shops early this week and found a mix. One shop really disappointed with a display of "100% Jamaican etc." brand that I'd never seen before. Naturally, he doubled down on its seal's authenticity at $25, and said that I'd have a tough time finding JABLUM anywhere for less than US $65, calling it the "gold standard" (no duh).

Fortunately, his knowledge of availability was as lacking as his honesty, as I dropped in on my go-to guy at the gift shop at Negril Palms. He had freshly dated inventory (use by October 2018), genuine packages of JABLUM brand whole beans at a fair price... If you're there and in the market, drop in to see him.