saeyedoc, I have no quarrel with the notion that Lenbert's original and (I think) current plan is to get people out of their comfort zone a little by exposing them to new, out of the way businesses in hopes of helping them as well as paying for his costs to operate the buses. Lenbert is a business man who reacts to the feedback he gets as any good business man does. I don't think it is up to us to question any business owner as to how he runs his business. We can suggest changes and we can vote on what is offered by using our pocketbook. As bnewb points out, other businesses do much the same as Lenbert but their motives and methods don't seem to get anywhere the scrutiny that Lenbert's business does.
I think also that Lenbert's business started out by getting more adventurous people out to see a part of Negril that they were not familiar with. Most of these people were thrilled and rarely complained. Now, the bus has gotten so popular that it has become "the thing to do" that attracts more "fussy" tourists who complain to hear their own voices. I believe that Lenbert never envisioned it getting so popular that it is now starting to get a little out of hand. Hard to put the Genie back in the bottle.
35 years of Jamaica has taught me that businesses have a hard enough time existing. I know you have been going for a long time as well and I read a lot of what you write and agree with most of it too. I just think we need to let Lenbert sort out his own offerings and the marketplace will dictate his success or failure.
Respect.