While during the day there's nothing wrong with meandering around the West End, but hiring someone for the evening is a great idea.

Any of the drivers listed in the transport section of Negril.com https://negril.com/transport/ are completely vetted and would know the unique, hidden places you're looking for...someone like Champion who grew up in the West End or Kingsley and Island Turf Tours who specialize in the area can provide a more intimate experience...

Check out No Limit Bar, Pee Wees, Natural Mystic, Sandra's, 3 Dives, Horizon West, Qualitys Sea Breeze, Sunset Bar...all Jamaican owned places if you're looking for an authentic Jamaican vibe...