When we took our twenty something kids last winter it was the 1st time they had not been on an AI. I think we really opened their eyes. Not only did they realize there are not daily draw downs on the streets at high noon, but they still mention months later that they would give anything to stop by the jerk chicken stand outside white sands for 5 bucks worth of pure joy. The word they use most to describe Negril was "freedom". Coming from the USA there is some irony in that for sure. In the 11 years we've been going we really see the change though, and I believe you are right about the Millenials, it really is what they want. They don't want to cook, clean, have to make a decision, risk making a poor decision, or think for themselves. All we did as parents was make sure they didn't have to cook, clean, make a decision, risk making a poor decision, or think for themselves.................oh s##t, we did this. So I'm taking some responsibility for this mess, and I'm trying to turn my kids around in some regards just as you are. I hear Treasure Beach may be the next Negril, but lets just keep that here on the board