My husband and I have been going to Jamaica for about 20 years - Used to stay in Negril, then split the time between Negril and Treasure Beach - for the last 8 or 9 years we have stayed only in Treasure Beach. Like Hey_Mon we are hooked on the villa life there. There is something to be said about having your own pool!!! Love looking at the stars at night and listening to the waves crashing in while having a rum and ting - ahhhh. There are many villas there to choose from - we use Treasure Tours for everything (transport, villa, excursions) and they are great to deal with. Their site lists the villas they manage and the cost.