I can't tell you anything more than these folks have! We stayed in TB (at Sunset, loved it) for the first time in January. Like most commenters here, we have done Negril
10+ times. Now that we found Treasure Beach, we have totally talked ourselves out of spending any more time Negril than necessary to see our friends. My best advice is to talk to and hang out with the locals. Unlike Negril, you're not seen as a walking ATM. Hands down the coolest place I've ever been in my life. You won't regret going!