If you walk out the front gate, you will see many taxis waiting to drive you where ever you want to go. We use the red plates as they have insurance and registration with the island transportation. As someone else said, make sure you agree on the price BEFORE you get in the car and don't be afraid to negotiate for a fair price - the first one you ask will always be too highDepending on where you want to go on Seven Mile Beach - that should be a very inexpensive ride. Ricks is further and will cost more. On another note, don't let the resort talk you into taking their shuttle bus as you will always pay too much. New Years Eve in Negril is very special and I can't imagine spending it anywhere else!